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Today, Apple's iPad which runs iOS is the biggest competition for Google's Android. iOS became the benchmark when it was released but is facing intense competition from Android in terms of raw feature capacity and customization. To further make matters complicated for Apple, they seem to be walking along the same path as RIM's old business model of tightly controlling both the hardware and software. I don't think that this will hold up well in the hot tablet market. It would be very difficult for Apple to be as innovative as Google in that department and history confirms this if we look at the impact Android has had in the smartphone space. To further quantify the point that I'm trying to make, Apple dropped from 65% to 54% between September and December of 2011. Main beneficiary being Samsung that rose from 5% to 13% during the same period.
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